The Big Tech Problem and the Small Model Solution

2/3/2026

Big Tech’s AI is a climate & ethical nightmare. But there is an alternative to using their AI models, and these alternatives actually work better...

Getting started with OpenRouter

11/28/2025

Here's the easiest way to get started with using small models

An essential AI hack: thinking in terms of output

10/3/2025

When developing apps and workflows with AI, thinking in terms of outputs can be incredibly useful.

Small models: easy, addictive, and surprising

9/11/2025

The rate of progress in large language models is slowing. The rate of progress in small language models is increasing.

Buy More Junk 2

3/25/2025

Circular

3/25/2025

Data Visualisation

3/25/2025

Button Test Changes World

2/12/2025

Tech Bro Tales – Elon

1/31/2025

Rockets, tweets, and tunnel vision: a satirical comic about a certain billionaire.

Tech Bro Tales – AI Bollocks

1/31/2025

When hype meets reality: a satirical take on the stuff people say about AI.

Tech Bro Tales - Mark Zuckerberg comic

1/31/2025

A satirical comic in which the social network's chief discovers that "move fast and break things" applies to democracy too.

Tech Bro Tales – Satya Nadella

1/31/2025

Empathy, cloud, and Clippy's revenge: a satirical comic about the man running Microsoft.

Tech Bro Tales – AI Talk Croc Attack

1/31/2025

What happens when AI talk gets a bite: a satirical comic about crocodiles and tech speak.

Company That Cares

1/5/2025

Future Of Ab

12/27/2024

Making Decisions

12/24/2024

Blame The User Emp

12/11/2024

Pm Let Go

10/29/2024

Exp Elite 24

6/13/2024

Apple Id Crush

5/12/2024

Prompt Prompt

5/3/2024

Ai Alien Life

4/18/2024

Big Changes

3/7/2024

Text Chickens Office Hours

3/7/2024

Meta Analysis Lego Cropped

2/9/2024

Meta Analysis Lego

2/9/2024

Single Vs Multi Experiments

2/1/2024

Focus

1/26/2024

Newsletter

1/12/2024

200k Users

1/1/2024

Too Complex Jargon

10/3/2023

Delivery Company

9/27/2023

Go Sunset Part Two

9/20/2023

Good Company Illusion

9/14/2023

Rich Man Poor Man

8/31/2023

Silo

8/25/2023

Causality

8/16/2023

Conversion Dalek

8/10/2023

Flicker Effect

8/4/2023

Too Slow

7/18/2023

Ua Analytics Sunset Future

7/18/2023

Where My Money

5/25/2023

Dom 2

5/18/2023

Test Signoffs Unsponsored

5/10/2023

Test Signoffs Sponsored

5/10/2023

Ai Predictions 2

4/17/2023

Ai Predictions

4/16/2023

Audits

4/10/2023

Experiment Tool

3/30/2023

Experiment Tool Sponsored

3/30/2023

Lollipops

3/22/2023

Sample Envy

3/9/2023

Aesthetic Usability

2/23/2023

Cro Theatre

2/10/2023

Sunset

1/25/2023

Bayes V Freq

1/10/2023

Test Chickens

12/30/2022

Design Hypotheses

12/16/2022

Experimentation Elite

12/9/2022

Jam Aisle

12/2/2022

Responsibility

11/18/2022

Dead Cro

11/11/2022

Cro Tales 80

11/4/2022

Cro Tales Correctional Facility

10/28/2022

True Story Data

10/17/2022

How to determine what metrics you need for an A/B test

9/3/2020

If you don't learn anything actionable from your experiments, then those experiments have failed you. This is avoidable if you track the right metrics. Here's how...

8 powerful levers for Conversion Rate Optimisation

8/13/2020

How we can utilise powerful conversion levers to experiment with purpose...

Lessons in scaling and “productising” an Optimisation Process or…an exercise in cloning

7/3/2020

How does one scale themselves to avoid becoming a bottleneck? I had this problem and experimented with a solution to resolve this. In this article, I describe the process along with details on how it went...

How to test big successfully

5/11/2020

Testing big is sometimes necessary. I've written a detailed guide about how to go about it successfully...

A visual guide to counting traffic into your A/B test

12/8/2018

Understanding how and what traffic is counted into your experiments is super important. It's not all that complex either as we'll discover here...

Mild Frenzy Vol. 1

Short science-fiction, paranormal and straight-up weird stories that question our reality.

Plant Life

A detective investigates a murder where the suspect is a plant she illegally owns.

Nightingale Protocol

In the near future, each human possesses the Nightingale Protocol, an artificial intelligence application that activates when the host is ill...

Strange Skies

After a planeload of passengers get sucked through a wormhole into "strange skies", the fear of what lies beyond the confines of the cabin grips the passengers on board. Are there monsters outside?

Mr Jones's Smoking Bones

London, 1867. A troubled, drug-addled Indian man (Barzakh) is drawn into the world of secret societies and occult rituals as he investigates a murder committed by an apparent smoking skeleton.

XYZ

A socially awkward Asian teenager at an all-white school accidentally unleashes his inner demons after his attempt to escape reality goes wrong.