Creativity and AI (Keynote at Experimentation Meetup London)

My talk at Experimentation London Meetup was about human-centric AI, and understanding how we do things so we can figure out the best fit for AI without letting AI take over.

It was a compressed version of my post on Humans + AI: Understanding The Thinking Partners, along with some elements of Thinking with AI.

But anyway, here is an AI summarisation of the talk (summarised using small models):

Summary of Iqbal’s Talk: “AI as a Collaborator, Not a Crutch”

Core Problem

  • AI isn’t the issue—our relationship with it is
    • Over-reliance on prompts to “fix” AI limitations
    • Flood of AI slop (low-quality, homogeneous content):
      • 60K+ AI-generated news articles/day
      • 34M+ AI images since 2022
      • 47% of Medium posts AI-generated
      • 90% of online content projected to be AI-generated by 2026
    • Risk: Losing creative autonomy as humans outsource thinking

Why It’s Broken

  • AI ≠ Human Thinking
    • AI predicts patterns (like next comic panel) but lacks:
      • Morals, culture, lived experience
      • Authenticity, nuance, unexpected connections
    • We treat AI as a magic button, not a collaborator

My Journey to the Solution

  1. Experimentation Consultant → Helped teams extract insights from data
  2. AI Workshop Experiment → Used AI for research/ideation
  3. Playbook Development → Framework to use AI while retaining human voice
    • Inspired by Steve Jobs: “Creativity is connecting dots”
    • AI excels at associations; humans bring unexpected connections

3 Modes of Human-AI Interaction

ModeRole of AIBest For
Human-CentricSupports human intuition (validate, critique)High-stakes decisions, creative work
AI-CentricHandles repetitive/low-risk tasks (research, restructuring)Efficiency, data-heavy work
SynergisticBalanced partnership (bounce ideas, shared decisions)Innovation, complex problem-solving

The Framework: Kolb’s Learning Cycle

To avoid blind AI reliance, structure interactions in 4 stages:

  1. Concrete Experience → Engage with AI output (e.g., milestones it generates)
  2. Reflective Observation → Critically examine: “Does this align with my goals?”
  3. Abstract Conceptualization → Connect to broader frameworks (e.g., combine AI + human expertise)
  4. Active Experimentation → Test, iterate, refine (e.g., tweak prompts or outputs)

Why This Works ✅ Forces human oversight (no passive reliance) ✅ Encourages rapid feedback loops (learn while doing) ✅ Ensures AI augments, not replaces, creativity

Final Message

  • Not about “better prompts” → About better collaboration
  • AI as a tool, not a replacement
  • Structure interactions (modes + Kolb’s cycle) to preserve human creativity