The Big Tech Problem and the Small Model Solution
2/3/2026
Big Tech’s AI is a climate & ethical nightmare. But there is an alternative to using their AI models, and these alternatives actually work better...
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Convert Article Series
3/19/2025
A series teaching product owners, developers, and experimentation leads to use AI sustainably—from human–AI fundamentals and local/small models (LM Studio) to n8n workflows, MCP, and building your own chat interfaces.
Read more →How to determine what metrics you need for an A/B test
9/3/2020
If you don't learn anything actionable from your experiments, then those experiments have failed you. This is avoidable if you track the right metrics. Here's how...
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8 powerful levers for Conversion Rate Optimisation
8/13/2020
How we can utilise powerful conversion levers to experiment with purpose...
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A visual guide to counting traffic into your A/B test
12/8/2018
Understanding how and what traffic is counted into your experiments is super important. It's not all that complex either as we'll discover here...
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